Customer case

YES – sales enablement in real estate

Stable returns, long-term profitability and a worry-free process from start to end: that is the guarantee of real estate specialist Your Estate Solution (YES) to potential buyers of residential investment property. In addition, our mobile data analytics solutions are able to paint a crystal-clear picture of the expected returns.

How sales enablement is used to enhance customer satisfaction, job satisfaction, as well as returns?

What we mean by sales enablement

Responding to the answers of potential customers in a prompt and accurate manner is a crucial link in any sales process. For our field representatives, however, this is not always easy. That’s because they have a ton of sales information and marketing data they must instantly filter, analyse and mould into a ready-made answer. All this while at the customer’s location. That is exactly where sales enablement comes in to make the difference.

Smart tools and a structured data flow ensure that sales and marketing figures are instantly available and presented in a clear and structured format. The customer’s buying process and the field rep’s sales process are much better coordinated, which leads to a more expeditious completion of the commercial process. That obviously translates to higher sales figures as well.

Regarding the YES project

Your Estate Solution initially contacted us with a quote request for the purchase of some iPads. After the first consultation, however, it became immediately obvious that Econocom could add much more value to this digital transformation. By focusing on sales enablement with professional data analytics and mobile cloud solutions, the YES brokers are equipped with the tools they need to provide their customers even more service.

With every viewing, potential buyers ask us how much the property has yielded over the last years and what rate of return they can expect. Being able to quickly and accurately answer this question is crucial to our sales process.
Gorik Vandersanden
IT director at Your Estate Solution
The seamless integration of native apps, the easy connection with the SAP HANA platform and the intuitive and user-friendly controls for our salespeople were the decisive factors that made us opt for the iPad. Apart from the ease of operation of the devices, it was the stability of the iOS platform that convinced us to go with Apple. Being able to rely on one single business partner as a one-stop-shop for all related services is an added benefit. The Econocom end-to-end solutions save us a ton of time and energy.

Our approach

  • Sourcing & Digital procurement
    advice with the choice of devices, iPads for the entire sales team, Mobile Device Management, SIM card management and break & fix service
  • SAP HANA data analytics
    Data from various sources (e.g. rents received, repair and energy costs, etc.) are combined, processed and visualised centrally via SAP HANA. Historical data can be consulted in real time and even complex queries are instantly resolved. Econocom took care of the entire implementation, hosting and monitoring of the SAP HANA servers, including administration and security handling.
  • Cloud solution
    Econocloud offers a stable hybrid cloud solution in accordance with the IaaS principle.
  • Financing
    Even for the financing of the digital transformation project, YES did not have to go look for an external partner. The customised rental solutions of Econocom took this job off their plate as well.

The added value in the aftermath of this digital transformation

  • YES real estate consultants have permanent access to accurate figures, greatly enhancing both efficiency and job satisfaction.
  • Potential buyers are given clear information and immediate answers to their questions. This results in a significant boost of our overall customer satisfaction rates.
  • By focusing on modern technologies, Your Estate Solution also promotes the professional image of the company. The enhanced efficiency and customer satisfaction are reflected in higher sales figures as well.

Do you want to jump on the bandwagon and opt for sales enablement too?

At Econocom, you can count on an all-round and worry-free service to support your digital transformation. Interested in a meeting without obligations to discuss your options?